Reusable Packaging
Project Brief: To design the retail packaging for a coffee mug at Café Coffee day so that it attracts the buyer’s eye and the buyer is able to interact with it. Also, the packaging should be reusable after it has served its primary purpose. The materials used could be paper, paper pulp, corrugated plastic or cardboard.
PRODUCT BACKGROUND
CCD started merchandising with coffee powders and later added other related products such as mugs, coffee machines, T shirts etc to promote its brand. The strategy attacks on the psyche of the consumers enabling them to associate themselves with the brand and create a sense of belonging GOALS To design an attractive packaging that would help cross - sell a product such as a mug at CCD, where the consumers' primary purpose is to consume coffee and snacks - The packaging should let the consumer have a feel of the product - The graphic on the mug should be visible to be able to attract a customer's attention The design should be simple and low cost, without involving too many processes To be able to pack the product with simple folds without adhesive The packaging should be reusable as an accessory or a related product |